Another Reason AdEngage is Awesome
It’s no surprise to the marketers I talk to that Adengage is one of my favorite ad companies as both a publisher and an advertiser. I can list a million reasons why I like them, but today they really went above and beyond so I wanted to share it with everyone.
Adengage is migrating data and has been having some problems lately due to this move. Instead of keeping everyone in the dark about it (like most networks would) they sent out an email where they let everyone know exactly what’s up - and then throw out some kickass freebies.
Why can’t more companies be like this? Here an excerpt from the email:
We know that service disruptions cause significant issues for both our advertisers and publishers and would like to offer the following compensation:
All time based ads that were running this morning will be extended for an additional 24 hours. If your ad expired at some point today, it will be reactivated and then expire again after the additional 24 hours. The technical issues that we experienced did not affect CPC advertisers, as no clicks were billed during the downtime.
All Publishers will receive one full day’s credit of extra earnings at the end of the month. We will calculate the day’s credit by taking 1/31 of your earnings for the month of May and adding this to your next payment. We will be issuing this during our payment cycle which occurs on June 16th.
As someone who has quite a few ads running with them right now, it gives me confidence knowing I’m working with a network who actually appreciates their adverisers and publishers.
MyOwnDemon out.
The AdSense Link Unit Goldmine
In my last post I talked about how Adsense earnings were down across the board. So instead of just sitting around, bitching (for the most part), and waiting for the situation to get better - I decided to test alternate adsense placement, ad sizes, and tweak a couple things here or there - on all of my websites across the board.
After a couple weeks of testing, I am proud to report I have increased my Adsense earnings by over 200%. And I did it with link units.
To be honest, I always thought link units were worthless. A visitor has to click twice for you to earn any revenue, so I figured why bother? I have never used link units on any of my sites. Ever.
The other day I was running out of ideas as far as placement and sizes, so I figured I might as well test out a link unit on my highest traffic site to see if it would perform. I replaced my 728×90 horizontal ad unit at the top of the site with a link unit. I set it up and let it sit for 24 hours. This site gets a good amount of traffic, so it would be sufficient for 24-hour testing purposes.
The next day, I checked my adsense stats and was greeted with a higher than normal earnings for the day. And it was all due to that one little link unit. I can’t say what the CTR was (Adsense policy, not mine), but it was double digits.
I quickly set up link units and scattered them all over my other sites. Adsense allows up to 3 per page, so go crazy with it. My adsense earnings are at 200% compared to what they were 2 weeks ago, and staying pretty steady. And all the clicks are coming from these link units.
Now, I’m not saying stick link units all over your pages just for the sake of having them (just like regular ad units, it ain’t gonna work), but if you can find good placement for them and integrate them flawlessly into your site design, you will be richly rewarded by the Adsense gods.
Okay, that’s all for now. Go forth, my children, and use this information to your advantage.
