The Second Page SERP Theory
The bane of the whitehat SEO.
I have a site that I am trying to rank in Google for a certain keyword phrase (whitehat only) that is constantly shifting. One hour I’ll be at position 6, the next hour I’ll be 15, then 11, then 9, then 3, etc. I have done everything in my power to properly SEO my site to rank for this keyword phrase. I also have plenty of inbound links from sites in my niche with this keyword phrase as my anchor. In fact, I have far more backlinks than my competition. I just don’t get how Google decides to rank at times…
It frustrates me to no end that it won’t stay in any one position for more than a few hours at a time despite the fact I add relevant content on a regular basis and keep my link building campaign steady. But, it’s not all bad.
You see, in all this SERP bouncing, I have discovered something that I found rather interesting. It’s probably not the case in every niche, but for this niche it seems to be pretty consistent.
I get more traffic when I’m at the top of page 2 (rank 11) then I do when I’m at the bottom of page 1 (ranks 7-10). Maybe surfers browse through the first few results on page 1 and then get impatient and click over to page 2. I’m at the top so they just click it. Who knows?
So, to break it down:
- Great traffic = Rank 1 to 6
- Good traffic = Rank 11
- Okay traffic = Rank 7 to 10
- Bad traffic = 12 and higher
As you can see, this doesn’t occur when I’m in position 12, 13, etc. It ONLY happens at 11. I just find this interesting and thought I would share.
So kids, if you can’t be number 1-6, be number 11.
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